You look at a product in an online store, place — or not — the item in the cart, but decide not to buy, perhaps because you found a better price elsewhere or simply because have given up on the idea. This is when ads reminding you of that product start to “hound” you for days, maybe weeks. Fortunately, Google now allows you to mute these types of ads.
It's not something that will solve the problem for good. You may continue to encounter stalker ads on Facebook, for example. But on pages and apps that display advertising from the Google network, these annoying ads will disappear or at least appear less. Soon, Google search, Gmail and YouTube will also have the feature.
All you need to do is sign in the Ad Settings page in your Google account and look for the option “Your reminder ads” (this is what Google calls this type of ad). Then, just click or tap the “X” next to an advertiser whose reminder ads are bothering you.
Google explains on its help page that the block lasts for 90 days because reminder ads are rarely displayed over longer periods. The company points out that the feature only works with ads that are part of its network. In contrast, the configuration is synced across all your devices. With this, the lock will work on your PC and smartphone, for example.
The new configuration is in the implementation phase. If Ad Reminder Blocking still doesn't appear for you, just wait.